Fast fashion

Know A-Z About Fast Fashion

# What is Fast Fashion?

Fast Fashion is considered where such brands produce pieces to get the newest style on the market as soon as possible. They mainly emphasize optimizing certain aspects of the supply chain to be designed and manufactured quickly and inexpensively. It allows the mainstream consumer to buy current clothing styles at a lower price.

# What is considered fast fashion?

It is cheap, trend-driven clothes and accessories that reference prominent designers' collections or celebrity culture.

# Why is Fast Fashion happening?

It became common because of cheaper clothing, an increase in the appetite for fashionable clothing, and the increase in purchasing power. Because of all this, fast fashion is challenging new fashion lines introduced on a seasonal basis by traditional fashion houses.

# Is Fast Fashion excellent or bad?
This is good for the economy but not so good for the environment.

# What is Fast Fashion good for you?
  • More profits, more consumer spending, more satisfaction of participating in a trendy almost immediately after it in magazines.
  • cheap
  • made in high volumes
# How does fast fashion help the economy?

It isn't new to the fashion industry. It is still popular among people due to its investment in the economy. Like, it has changed the way people consume clothes. They buy more clothes now than ever before from fast fashion brands. People can now wear trendy clothes right after seeing them in magazines or in their favorite celebrities. Shopping for clothing isn't an occasional event anymore. The traditional two to three seasons each year for new collections is no more. 52 seasons replace them each year. This has created an impulsive shopping culture and consumers asking for low-cost apparel. The demand for designer goods and fashionable products available for less money is rising.

# What is the problem with fast fashion?

This uses cheap materials, toxic textile dyes, and labor. It is considered one of the second largest polluters of clean water globally after agriculture. It is also recommended for the mass production of cheap, poor quality, disposal clothing.

# How fast fashion is destroying the planet?
According to the United Nations Economic Commission, Europe, the system gives opportunities for economic increase, but the entire fashion industry limits sustainability efforts by contributing to 20 % of wastewater. In addition, this is responsible for nearly 10 percent of global gas emissions.

Americans are purchasing five times the volume of clothing than they did in 1980. Due to this growth in consumption, developed countries are creating more and more garments each season. The United States ships more than 1 billion garments yearly from China alone. United Kingdom textile consumption climbed by 37% from 2001 to 2005. The Global Fashion Business Journal stated that in 2018, global fiber production reached the highest all-time, 107 million metric tons. As a whole, the textile industry owns roughly 5% of all landfill space. The clothing that is dropped into landfills is often made from non-biodegradable synthetic materials.

Greenhouse gases and pesticides and dyes are discharged into the environment by fashion-related operations. The United Nations predicted that the business of what we wear, including its extended supply chains, is liable for 10 percent of the greenhouse gas emissions heating our planet. The growing demand for quick fashion continuously adds effluent release from the textile factories, containing both dyes and caustic solutions. In comparison, greenhouse gas emissions from textile production companies are more than international flights and maritime shipping combined annually. The materials used affect the environment in the textile products and the workers and the people who carry the clothes. The hazardous substances influence all aspects of life and release into the environments around them. ( From Wikipedia)

# How do you avoid fast fashion?
You can avoid this if you want. The way you can prevent-
  • try to know who makes your cloth.
  • Focus on the quality of your outfits, not quantity.
  • Recycle and reuse.
# What brands are not fast fashion?

These brands are not included in it. They are:
  • Boden
  • Pact
  • Patagonia
  • Able
  • Eileen Fisher
  • Outerknown
  • Alternative Apparel and more.

# What are the consequences of fast fashion?
  • cheap production
  • poor quality products
  • more production
  • increase carbon footprint
  • water consumption and pollution
  • unfair labor practices
  • health dangers

# Is Fast Fashion cheap or costly?
Cheap.

# Which brands are Fast Fashion brands?
  • Anthropologie
  • ASOS.com
  • Bershka
  • Bestseller
  • Boohoo
  • C&A
  • Charlotte Russe
  • Cotton On
  • Esprit
  • Fashion Nova
  • FIVE FOXes
  • Free People
  • Forever 21
  • Gap Inc.
  • Giordano
  • H&M
  • Inditex
  • Mango (clothing)
  • Massimo Dutti
  • Metersbonwe
  • Missguided
  • Miss Selfridge
  • Nasty Gal
  • New Look
  • New Yorker
  • Next
  • Oysho
  • Peacocks
  • PrettyLittleThing
  • Primark
  • Pull & Bear
  • Rainbow Shops
  • Renner
  • Riachuelo
  • River Island
  • s. Oliver
  • Shasa
  • Stradivarius(clothing brand)
  • Topshop
  • United Colors of Benetton
  • Uniqlo
  • Uterque
  • Urban Outfitters
  • Zara